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FAQ
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PPC Management
Which PPC plan should I choose?
If you’re launching a product or want a cost-effective approach focused on essential campaign types, the Essential Growth Plan is the best choice. If your product has moved past the launch phase and you want to maximize profitability and expand strategically, the Ultimate Performance Plan is the right fit. The best option can vary for different products—even within the same listing. Fill out the form, and we’ll recommend the optimal plan for your needs.
How often do you adjust bids?
We adjust all bids for all campaigns and placements three times a week, which is at least three times more frequent than most agencies. This high-frequency optimization allows us to quickly adapt to market changes, ensuring continuous efficiency and performance improvements. Using internal tools and advanced software, we execute these adjustments with precision and accuracy. Extensive testing confirms this is the most effective way to maximize PPC results while minimizing wasted spend.
How do you optimize PPC using organic data?
We analyze both PPC and organic performance metrics from PPC reports, Business Reports, and Search Query Reports. This allows us to adjust bids based on the overall performance of the ASIN, not just ad data. By considering the full picture, we optimize towards maximizing total profitability, rather than focusing solely on ACoS or TACoS, ensuring a more effective long-term strategy.
How long does it take to see results?
Results depend on your product’s stage, competition, and budget. For new product launches, initial traction typically builds within the first few weeks. For established products, improvements in performance and efficiency can be seen within a few optimization cycles. Our frequent bid adjustments and strategy refinements ensure that performance improves as fast as possible while keeping ad spend efficient.
Keyword Research
How do you find the best keywords?
We use a data-driven approach to identify the most effective keywords for your product. This includes analyzing Amazon’s search behavior, competitor data, conversion rates, and search volume trends. We prioritize high-relevance keywords that maximize organic ranking and ad performance while filtering out low-relevance or non-converting terms to ensure ad budgets are spent efficiently.
What’s the Master List vs. Never List?
• Master List: A refined set of highly relevant keywords for PPC campaigns and single keywords optimized for organic ranking. Each keyword is strategically chosen to maximize relevant traffic and improve conversions.
• Never List: A structured list of Negative Exact, Negative Phrase, and Negative Products to block irrelevant searches and prevent wasted ad spend. This ensures PPC budgets are focused only on the highest-value traffic.
Why is keyword research critical for PPC?
Keyword research plays a key role in ad performance, profitability, and long-term ranking. Well-researched keywords ensure ads reach the right audience, improving conversion rates and lowering ad costs. Additionally, Amazon’s algorithm learns from early PPC signals, so a strong keyword strategy from the start helps build organic ranking and sustainable growth.
Audit
What’s included in an audit?
An audit is a one-on-one consultation where we analyze specific aspects of your PPC strategy, keyword research, bid adjustments, or overall campaign performance. You select the area you need help with, and our expert provides detailed insights and actionable recommendations to enhance efficiency and profitability.
How long does an audit take?
A Free Audit is a 40-minute consultation focused on one key issue that concerns you the most. You’ll receive valuable insights and actionable recommendations to refine your PPC strategy, keyword research, or listing optimization. This session also introduces you to our approach and connects you with a specialist who can assist with any of our services based on your needs.
A Paid Audit (available as an À La Carte Services) is typically one hour but can be extended to two or three hours if needed. It allows for a deeper analysis of multiple topics, including PPC strategy, bid adjustments, keyword selection, listing improvements, and more. The structure is fully tailored to your specific goals.
Can I book multiple audit sessions?
The Free Audit is a one-time consultation available only for new clients. It’s designed to provide insights and strategic recommendations on a single key issue.
For ongoing support, you can book as many Paid Audits as needed. These sessions can cover multiple topics, be customized in length, and be adapted to your specific business needs. Whether you need an in-depth PPC strategy review, keyword research, or listing optimization, we tailor each session to ensure maximum value.
À La Carte Services
How do Flat Files improve my listings?
Flat Files allow for bulk listing updates and precise attribute control, ensuring consistency and accuracy across all product details. They help prevent listing errors, optimize backend data, improve indexing, and save time by enabling seamless modifications without manual edits in Seller Central.
What types of custom templates do you offer?
We create custom Excel-based templates using formulas, VBA macros, or a combination of both to streamline Amazon operations. These include bulk-editing templates, advanced calculators, data processing models, and workflow automation—all designed to reduce manual work, improve accuracy, and optimize efficiency in managing your business.
How do image and video briefs help?
Our image and video briefs are designed to create high-converting visuals that directly appeal to your target audience. Through detailed market analysis, we study your product, competitors, and customer behavior to determine the most effective way to present your product. Every element—messaging, visual content, and structure—is carefully planned to showcase key selling points and ensure your product stands out as the best choice. These briefs are built to drive higher conversions and stronger sales performance.
How can my designer use your briefs?
Our briefs provide detailed execution plans so designers can create visuals with precision and clarity. Each brief includes text placement, font selection, color palette, required images, and any necessary Photoshop adjustments. Based on client preferences, we can structure briefs for product-only photography or images with models. This eliminates guesswork—designers receive a fully structured plan, ensuring that every image or video is created to maximize its impact without requiring additional input from the client.
Pricing & Process
Do you offer any discounts?
Yes, we offer several types of discounts:
• PPC Plans: The main product is billed at full price, while each additional variation receives a 30% discount.
• À La Carte Services: If you already have an active PPC plan with us, you get 20% off all À La Carte Services.
• High-Volume Discounts: For clients managing multiple products or ordering multiple à la carte services, we offer custom pricing based on volume. Reach out to discuss a tailored solution.
Can I combine different services?
Yes, you can select any À La Carte Services in any quantity, whether or not you are subscribed to a PPC plan. Our services are fully flexible, allowing you to mix and match based on your needs.
Clients with an active PPC plan receive a 20% discount on all À La Carte Services, making it even easier to optimize different aspects of their Amazon business. Whether you need additional audits, keyword research, Flat Files, or image and video briefs, you can customize your package to fit your goals.
How do I get started?
If you already know which services you need or have specific questions about them, you can fill out either the PPC Management Form or the À La Carte Services Form to get started.
If you’re unsure which services are right for you or want to explore your options, we recommend filling out the Free Audit Form. This allows you to discuss your needs with a manager, get expert insights, and address a key issue in your business before making a decision.
Support & Communication
How will I communicate with your team?
New clients can reach us by filling out a form, sending an email, or contacting us via Telegram.
For active clients, we set up a private Telegram channel, where you receive real-time updates, strategic insights, and direct communication with your account manager. This ensures seamless collaboration, quick responses, and full transparency, making communication fast and efficient.
Will I have a dedicated manager?
Yes! From your very first inquiry—whether it’s a Free Audit or a service request—you’ll be assigned a dedicated professional account manager.
Your manager is an expert in Amazon PPC, with hands-on experience selling on Amazon and deep knowledge of campaign optimization. They will handle your account, answer all your questions, and provide strategic guidance to ensure maximum performance and efficiency.
Do you offer help beyond PPC?
Yes! In addition to PPC management, we offer À La Carte Services such as keyword research, listing optimization (Flat Files), image and video briefs, and advanced Excel tools to streamline your Amazon operations.
If you need custom solutions beyond PPC, we’re happy to discuss how we can help.